Janssen & Janssen Imbruvica Sale Support
Sale Support Tool for Imbruvica (cancer threatment)
User-Centered Design
Government Design System (GDS) Compliance
Collaborative and Iterative Prototyping
Project Definition
The Challenge
The scope of this work was the development of digital content, creating digital interactive objects, and prepare an application that connected to CMS. The eDetail aid was to be revised based on new IMBRUVICA data.
One of our main objectives was to keep customers up-to-date on the latest IMBRUVICA data and reinforce the durability of IMBRUVICA efficacy across indications with longer-term results.
My Role
I created information architecture based on a content framework, sitemap, online interactive prototype, functional specification documents for the development.
The Approach
The navigational approach was based on native CMS with a left/right swipe through core sections and additional contents could be accessed via CTAs.
In order to use the tool effectively within a limited presentation time of HCP, we created clear, easy to understand visual language with smooth animations and interactions in order to reduce cognitive load. Application prepared on iPad
Problems and Solutions
The sector-specific regulations, limitations about content, the existence of highly technical data and client’s strict guidelines are the main challenges we had to solve. With the talented subject matter experts, we successfully completed and delivered the product. It is already using in the field by sale reps and also has been presented at several congresses.
